What is social media marketing?
Journey of Narendra Modi
Jan 2009 - Joined Twitter
May 2009 - Joined Facebook
May 2014 - Became 15th and current Prime Minister of India
#kolaveri topped the Indian trends in Twitter
More than 3.5 million views on YouTube
More than 1 million shares on Facebook
"Guest of Honour" invitation from Prime Minister
Status People, launched by a group of engineers in London, Modi's account has 46 per cent fake and 41 per cent inactive users.
No real reach. Reach only within fake profiles
The power of social network. Social actions of real people with real followers reach exponentially.
Real Facebook user can reach an average of more than 1,50,000 Facebook users through his Facebook friends.
Real Facebook user has 245 friends on an average