What is social media marketing?

  • [Image: Modi-image]
  • [Image: kolaveri-image]

Journey of Narendra Modi

  • Jan 2009 - Joined Twitter

  • May 2009 - Joined Facebook

  • May 2014 - Became 15th and current Prime Minister of India

[Image: Modi]
[Image: Modi]

Why This Kolaveri Di? song

  • [Image: Kolaveri] 
  • [Image: Kolaveri-graph] 
Within a week
  • #kolaveri topped the Indian trends in Twitter

  • More than 3.5 million views on YouTube

  • More than 1 million shares on Facebook

  • "Guest of Honour" invitation from Prime Minister

Approaches

 

1.Fake

2.Real

Fake

  • Status People, launched by a group of engineers in London, Modi's account has 46 per cent fake and 41 per cent inactive users.

[Image: Status]

Problems

  • No real reach. Reach only within fake profiles

Real

[Image: Real]
[Image: Social network]

The power of social network. Social actions of real people with real followers reach exponentially.

1,50,000

Real Facebook user can reach an average of more than 1,50,000 Facebook users through his Facebook friends.

245

Real Facebook user has 245 friends on an average

Source: The Pew Research Center's Internet & American Life Project, June 2011

Benefits

  • Real people; real reach. Period.